Dawn Pure Essentials is crafted with essential oils and biodegradable cleaning products while providing 3X MORE grease-cleaning power*. This dishwashing liquid has a subtle splash of citrus scent to keep your kitchen smelling fresh. Take on tough messes without all fo the dyes and heavy perfumes with Dawn Pure Essentials Dishwashing Liquid Dish Soap. *Cleaning ingredients per drop vs. the leading bargain brand.